The IFA 2020 Schedule–Great sessions abound!

In our prior post, we recommended working out your aspiration conference schedule ahead of time. There are so many great sessions, speakers and events to choose from! It’s going to take some ‘divide and conquer’ strategy for the FRM Team to fit it all in. Make sure you check out the website or event app ahead of time and register for your Focus Track or priority sessions.  Reach out and let us know if we’ll see you at any of these don’t miss keynotes, activities or sessions.

Saturday 11:30am-5:30pm- Annual Leadership Conference
What a wonderful way to hit the ground running at the conference! We look forward to hearing how Scott Fischer of Dippin’ Dots talks about overcoming risk aversion and staying relevant in this ever- changing market. The senior level panel featured in this session will be full of great insights. Please note there is a separate registration required.

Saturday 6:30pm-8:30pm- The Buzz
Let’s get our networking game on!

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Sunday 6am-7am Morning Yoga
In case you aren’t a morning person; we’ll say a nice long ‘Ohmm’ for the rest of you. Namaste.

Sunday 8:30-10:30am Intensive Summit: Marketing and Innovation Summit
Since FRM Solutions is powered by Arke, a marketing technology consultancy, this Summit targeted to both marketing and technology professionals is right up our alley. The team at FRM and Arke love to talk about scaling and growing franchises- from operational support to driving digital demand. We’re looking forward to hearing the case studies and sharing some of our own stories in the summit roundtable discussions.

Sunday 1pm-3pm- SIMON SINEK- IN REAL LIFE!
I don’t think this session needs any introduction- it’s sure to be standing room only, so get there early if you want a seat.

Sunday 3:15-4:30 Learning Labs
Now the real divide and conquer begins. Our team will split up between 2 sessions on different Focus Tracks that we couldn’t decide between:

• How to Attract the Right Franchises for Your Brand. How do You then Move Them through Your Sales Process Effectively? Since FRM Solutions platform provides the technology to enable this, we can’t possibly miss this session!
• Managing the Digital Consumer Tsunami: Creating a Recipe of Disparate Digital Touchpoints– FRM Solutions is powered by Arke- and Arke develops and implements digital marketing solutions that leverage data to create world class customer experiences- well, we have a lot to share on this topic! If you attend this session, be sure to come by our Booth 911 and hear about how we’ve delivered on driving digital demand for Bloomin’ Brands, Focus Brands, Chick-fil-A and others.

Sunday 4:30-7:30 Chairman’s Reception with Exhibitors
Come meet our team and see our new brand reveal at Booth 911. Let’s trade favorite quotes from the day!

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Monday 6am-7am Fitness Bootcamp
Rise and Shine- Get the blood pumping for another great IFA Day!

Monday 8am-10am- Super Session with Breakfast
The KFC story is fascinating. This brand has managed to re-invent and stay relevant in a very competitive environment. We’ll have our notebooks and pens ready to take copious notes on how Kevin Hochman leads KFC U.S.

Monday 10:15am-11:30 Learning Labs

• Beyond the Buzzwords: Opportunities in AI, Facial Recognition, Machine Learning

Again, our Arke colleagues are all ‘abuzz’ about this session. We have lots of ideas on how the future of customer experience will change by mainstreaming these technologies. Ranging from Retail to B2B services, we’re quickly moving from Adopters to Fast Followers in seeing brands integrate these solutions.

• Implementing System-Wide Standards to Improve Performance
  With FRM’s focus on enterprise level franchises, this topic is near and dear to our hearts! Standardization is key to scalability, which is key to a profitable franchise brand. We combine platform and consulting services to ensure standards, compliance, onboarding, etc are great experiences for the franchisor and the franchisee.

Monday 11:45am-2:45pm Networking Lunch with Exhibitors
The FRM and Arke team will be at Booth 911- this is the best time to bring your team by to say hello!

Monday 3pm-4:45pm Business Roundtables
Our team are the experts on Franchise Relationship Management, but we are also life-long learners. We love hearing the war stories, sharing and learning from everyone.

Monday 5pm-7pm Reception with Exhibitors
I know our throats will be dry from talking all day, so come enjoy a happy hour beverage with us!

Monday 8pm-11pm The Bash
What happens at The Bash… stays at The Bash
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Tuesday 6am-7am Work Out
Who are we kidding? We’re grabbing the extra hour of sleep before packing our bags and getting to breakfast.

Tuesday 8am-9:45am Business Roundtables
The final morning of roundtables should solicit great feedback and sharing from 3 days of amazing content.

Tuesday 10:15am-12:15pm Closing General Session with Trent Shelton
Trent is a former NFL player, author of ‘The Greatest You’ and an incredible motivational speaker. We can’t wait to get pumped up during his session and energized to go back to the office with all our great conference learnings to put into action.

Please come visit us at Booth 911. Even if you know FRM already, we would love to meet your full team, share our new brand reveal and talk about our upcoming release, FRM 9.