Thanks to the IFA for allowing FRM Solutions to share thoughts about how technology has changed the landscape, in terms of managing communications with prospects for your franchise. GOOGLE has forever changed the way your potential candidates are searching for information. If your Development Team isn’t keeping pace with these changes, you could be leaving cookies on the table. More about that here: http://bit.ly/1Ui8UHr
Navigating Technology for Franchise Sales
About the Author: Stan Friedman
Stan Friedman, CFE is a 30-year franchise executive, veteran franchisor and President of FRM Solutions, a “franchise-centric: technology company. FRM enables franchisors to better manage their relationships with prospective and existing franchisees.
Stan is a member of the IFA Supplier Board, a Board Member of the Southeast Franchise Forum and a founding Board Member of the IFA Diversity Institute. In 2011, the IFA honored Stan with its Ronald E. Harrison Diversity Award, previously awarded only seven times in IFA’s 5o+ year history.
Stan also co-hosts Franchise Today, a weekly podcast featuring interviews with C-level franchisors, franchisees and suppliers, all of whom share nuggets with the audience, about how they’ve achieved sustainable growth, through “sensible” franchising.