Franchise Sales

Meet FRM’s Resident Franchise Nerd

My name is Cassidy Ford, and I am a franchise nerd. Over the years, I've learned a thing or two about franchise management solutions. I'm also long-winded, much to my team's chagrin, so here is my story in brief. I began my career in [...]

5 Things to Look For in a CRM in 2020

Strategizing for growth through a pandemic is no easy feat. The face of franchising has changed drastically in some regards in 2020, forcing us to change the way we do business. As a franchisor, you’re shifting your goals and your focus. But are you [...]

How Much Does a Franchise Management Tool Cost?

After a great many years in franchise sales, I'm frequently asked the one question everyone asks when making a significant purchase. That question is, “how much does it cost?” In my current line of work, that question more specifically is, “how much does a franchise [...]