Lead Sources Vs. Lead Campaigns

    Figuring out how to track Lead Source and Lead Campaigns can be confusing for a lot of Franchise Marketing departments.   With so many different types of leads, redundant leads, and multiple sources how do you sort is all out-- and do you [...]

FRM Shifting the Paradigm

At FRM Solutions, our name defines us:  "FRM" is an acronym for Franchise Relationship Management which is precisely what our software empowers franchisors to facilitate.  Our “open” platform solutions are built as an extension of world-class, Microsoft Dynamics CRM.  FRM delivers robust, out- of-the-box solutions, specifically for the [...]

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